Pat McGrath MBE, named the most influential makeup artist in the world by Vogue, has just released a new eyeshadow, GOLD 001, at PATMCGRATH.COM as part of her Pat McGrath Labs platform.

Pat McGrath Labs is a unique concept – it’s a way for McGrath to bring her new discoveries and creations quickly to the public, almost immediately after she’s stumbled upon them. She is also working on a full makeup brand, which she plans to launch in late 2016. GOLD 001 is the first limited edition release from Pat McGrath – only 1000 units will be available in the first release.

There’s just something so timelessly seductive about gold. Reminiscent of wealth, excess and celebration, it’s the ultimate statement – particularly in the run up to the festive party season.

“GOLD 001 looks like pure metal, foil, gilding, brilliance,” says McGrath. “I’ve been working in labs for years to see a pigment with this finish – I knew when I touched it that this was major; there is something magnificent about its pure form which leaves me breathless.”

The key to GOLD001’s appeal is not only its sheer extravagance, but also its versatility. It’s intended not to be feature-specific like traditional makeup. It can be used wherever and however you like – in fact, McGrath encourages playfulness and experimentation! The packaging advises: “USE WITHOUT CAUTION”.

When you buy GOLD001, you receive a gold foil bag containing the pigment and tools – a spatula, mixing liquid and a second life container.  If you love quirky, experimental makeup that’s also dripping with luxury – this is definitely one to try.

GOLD 001 was first previewed at the Spring 2016 Prada Runway Show in September. It’s now available on patmcgrath.com for $40– hurry, only 1000 are available.