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Your beauty website is your online store and may be the most essential tool to boost yourself and promote your work. There are several benefits of starting a website, such as it is a great avenue to make money, gives you an opportunity to become an influencer, and is a great way to build your career and become your own boss. Starting a website is one of the most thrilling experiences you can have if you are passionate about beauty and fashion. But where do you start from? Here is a step-by-step guide to building your beauty business website from scratch.

Choose a domain name

Every website needs a domain name. A domain name acts as the URL or address of your site. Buy a domain that closely identifies with your beauty business name. You can buy a business domain name from a web hosting provider and consider the following tips before picking a domain.

• Domain name is the first impression for your online business, so keep it memorable, catchy and short.
• Select domain extensions that fit your business objectives.
• Your domain name should match with your business name.
• Buy a domain name that is scalable and can grow as your business expands.

Select a host

After choosing a domain name, you are required registering it with a domain registrar or a web host. A web host will be responsible for storing your online beauty business data and files and make them accessible to your customers. A host also keeps your site up and running on a 24/7 basis and is required to offer support in case you experience any technical breakdown.

Choose a content management system and design your website

If you have no technical knowledge of databases and websites, you will require content management software. A CMS is software that makes it easy for people to manage, create and design a website without any skill. There are variety of content management software, such as WordPress, Drupal, Wix, Joomla, and Squarespace, from which you can select, depending on your needs. When designing your website, keep in mind that a good web design should be;

• Responsive and perform smoothly.
• Clear and easy to navigate
• Mobile friendly
• Attractive with effective use of typography and colour
• Should not have unnecessary features and plugins
• Should have a search bar

Optimize for SEO

The main reason for creating a website is to attract traffic that later turns into conversion rates. Search engine optimization is the major compass that drives traffic to your website. It requires a thorough audit so that your site can rank high in Google search engines and increase its visibility. To optimize for search engines, make sure that your website loads faster, use relevant title tags and meta descriptions, use internal linking and external backlinking

Create killer content and upload high-quality images

After successfully designing your website with the help of CMS, it’s time to post your first beauty products that grab the attention of your users. Ensure that the content that you upload on your website is engaging, original, informative, impacts peoples life positively, and it solves the problems of your visitors.

Summing up

Creating a successful online beauty business website is a journey that requires effort, resilience and tolerance. However, with the tips given above, you can launch a beauty business website with ease.